viernes, 1 de agosto de 2008

Library Management Systems study (2008) y otros en AGENDA DE LECTURAS

EGCTIANABlog
Agenda de Lecturas

Entre col y col, seleccionamos y compartimos unas lecturas esenciales de trasfondo, de referencia, que estimulan a la investigación y gestión creativa y proactiva en nuestro quehacer.

JISC/SCONUL Library Management Systems Study (2008), por Adamson, Bacsich, Chad, Kay and Plenderleith, de SERO Consulting Ltd.

El estudio, publicado en junio de 2008, sugiere un enfoque diferente para el ambiente de la información en el cual el contenido no se circunscribe a los confines de los portales cibernéticios.
El documento de 156p. se puede descargar de http://www.jisc.ac.uk/media/documents/programmes/resourcediscovery/lmsstudy.pdf


Access for library users with disabilities, by Linda Robertson on behalf of the SCONUL Access Steering Group (2007)

Documento recuperado 27.07.2008. Se puede descargar, al igual que otras publicaciones de interés, de: http://www.sconul.ac.uk/publications/pubs/index.html


Librarians share good practice in marketing

Esta es una nueva publicación generada por SCONUL, anunciada a principios de julio 2008. La misma destaca la importancia que tienen las competencias de mercadeo del bibliotecario para el futuro de las bibliotecas académicas.

Al reseñar el documento, SCONUL indica:

The publication brings together leading voices in the sector to emphasise the importance of promoting library services to students, researchers, academics and other stakeholders. The study shows that libraries often 'hide their light under a bushel' by offering resources as on-line services which are not easily identified as coming from the library. Students and researchers still tend to view the library as the building itself. Valuable though that is, today's academic libraries reach out far beyond their own walls.

The paper also details how the need for customer-focused marketing has never been greater, with new services, competitors and users, competing for librarians' time and providing libraries with fresh challenges.

Toby Bainton, Secretary of SCONUL said, "Good marketing helps libraries ensure their customers know the full range of services they have on offer, and that those services are being used to their full potential. Libraries should not hide their light under a bushel. A real challenge for us, is that many of our on-line services are not recognised as part of the library. A key theme of this publication is libraries being market-led, not marketing-led, so we always have our customer in mind."

An outstanding example of recent successful marketing campaigns from academic libraries is the 'Sshh...!' bags from Leeds University library, a biodegradable bag in various colours that proved so popular with students they set up a Facebook group and website that displays the library bags next to famous sites all over the world, including the Taj Mahal and White House.
The increased use of the internet for academic research has meant that the library does not have the captive audience they once had for their services. As one author of the publication commented, "In many ways Google is our main competitor".

La información fue recuperada 27.07.2008 y se puede acceder de http://www.sconul.ac.uk/news/market_lib

Lean también el artículo A world of travel – it’s in the bag, por Ian Rosser, aparecido en el Yorkshire Evening Post, 22 August 2007: http://www.yorkshireeveningpost.co.uk/news/A-world-of-travel-.3137330.jp

El documento impreso en soporte de papel está disponible, a solicitud, por el costo de £30. Para información adicional se pueden comunicar con Elliot Frankal, SCONUL Communications Manager a través de elliot@linstockcommunications.com


Recuerden visitar:
http://egcti.upr.edu
http://investigacreaeinnova.blogspot.com


Saludos cordiales,
Luisa Vigo-Cepeda
egctianauprblog@gmail.com
http://egctianauprblog.blogspot.com